Snap Interactive Releases Rebrand from Matchmaking Application AYI just like the FirstMet
SNAP’s flagship brand, FirstMet (earlier AYI), is a multiple-platform online dating site with a giant associate database of about 29 billion users
New york, NY–() – Snap Entertaining, Inc. (“SNAP” and/or “Company”) (OTCQB: STVI) now announced an effective rebranding off AYI, the business’s flagship dating platform plus one of your own very first matchmaking programs so you’re able to feature with Facebook. Since the the the beginning for the 2007, AYI has generated a residential district more than 31 billion single people international, and is now rebranding while the FirstMet to echo the company’s eyes in making it more convenient for solitary adults hvordan fungerede postordrekataloger to generally meet new-people within the a casual, low-pressure environment.
The latest advertising and look out of FirstMet is accompanied by substantive improvements regarding application for the online and you will cellular. FirstMet keeps enhanced IceBreakers, a feature that has been preferred into the AYI, adding different options to possess profiles to get in touch without difficulty together with other area players. Additionally, FirstMet has unlocked messaging so you’re able to suits, enabling profiles to deliver a primary message to possess free to other pages having who they share shared notice.
Although not, i requisite a more powerful brand label to speak those advantages effectively so you can the new and current pages. We are delighted in order to expose FirstMet, and this grabs brand new substance of our own brand hope: to make it easy for unmarried adults thirty five and you may old to help you see more folks and you may lead happier, more fun existence.”
FirstMet’s iphone and you will Android app is actually each other freshly rebuilt on soil with an even more sleek right back-end infrastructure. Not only can the brand new new iphone and you will Android os programs create much better than the former AYI indigenous programs, although the new root technical allows Snap and also make advancements to help you the fresh new apps more frequently and with cheaper.
Mr. Harrington goes on, “Breeze might have been investing for the last months to elevate all of our cellular software on highest criteria in the business, because most out of member passion regarding the relationships group has actually moved on so you’re able to cellular platforms. For the rebranded FirstMet new iphone 4 and you may Android apps, we have generated mobile the focal point getting innovation from the Team moving forward.”
Snap is coupling this new FirstMet launch that have a strategy looking to so you can reengage people in their 29 billion representative databases that have become deceased. For added temptation, FirstMet intentions to give 100 % free trials of the unit and you can “unlock home” dates, during which brand new and you will current profiles may go through some great benefits of superior has free-of-charge.
Mr. Harrington finished, “We believe one rebranding so you can FirstMet often reinvigorate need regarding device and you can reengage former people, riding revenue development on Business. It is quite a significant strategic move to would a good foundational brand getting something with a valuable 31 billion member databases. Ultimately, the latest rebranding affirmatively plans an enthusiastic underserved specific niche in the market, grownups thirty-five ages and you can older. That have a lot of a interest and you can innovation focused on hook-up software plus the millennial generation, FirstMet fulfills a significant gap in aiding solitary grownups seeking this new matchmaking, when you are minimizing the trouble and you may worry of getting back into the new matchmaking video game.”
SNAP’s Chief executive officer, Alex Harrington, says, “AYI has been a successful dating solution, providing an effective way to have a community off 30 mil single men and women to get to know and you may mention intimate relationship
FirstMet is obtainable for the five desktop computer and you will mobile networks. It is into the pc and you can cellular online at the firstmet, and it has apps on Facebook and also in this new Software Store and you will Bing Gamble. iphone and Android os programs was absolve to download. More information regarding FirstMet is available at: firstmet.
Snap Entertaining, Inc. increases, possesses and you can works matchmaking applications getting social networking websites and cellular programs. This new Values is actually a good patent-pending mobile relationships application providing in order to highest-quality singles.
The newest belongings in all of our other sites are not section of that it push discharge, and you should not take into account the belongings in these sites for the making an investment choice regarding the common stock.
Facebook is a registered signature out-of Fb Inc. Apple, iTunes and you may new iphone 4 are registered trademarks away from Fruit Inc. and Application Store is actually a subscribed services draw out-of Fruit Inc. Android os and you will Yahoo Play is entered trademarks out-of Google Inc. FirstMet together with Stages was trademarks and you can AYI is a subscribed signature out-of Snap Interactive, Inc.
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